Choosing the Right Niche For Your Information Product Business

One of the most important steps in creating a successful information product business is selecting the right niche. If you choose a niche that’s too obscure, then you risk not having enough potential customers to sustain your business. Conversely, If you pick a niche that’s too mainstream you risk your business getting lost in a sea of competition.

So what are you to do? How can you choose a niche that will work? I suggest trying to create niches within niches that either don’t exist, or the competition is so small that you’ll have no problem setting your business apart from the rest. In my own case I chose music licensing, a niche within the music business niche. There are a few others selling information about music licensing, but not that many, and I’ve been able to gain enough of a following that I’ve been able to build a sustainable business that continues to grow.

There are plenty of other examples. Take online dating. There are tons of dating sites, but a few years ago there weren’t tons of free dating sites. Enter, which in the last few years has become both a huge site and a hugely successful business. It’s supported by ad revenue as opposed to paid subscribers.

Or how about Double Your Dating. They are a 20 Million dollar plus a year business. They teach dating skills to single men. A few years ago there were TONS Of relationship books but very few materials that actually taught guys how to get into relationships. The main niche is relationships. But the niche within the niche is marketed towards single men looking to learn how to attract women.

Do you see how by taking mainstream niches and digging a little deeper you can strike gold? These are just a couple examples off the top of my head and I want to keep this article fairly short. But think about successful businesses you know and how this concept relates.

Do you want to learn more about how to create information product businesses online? I’ve created a totally free hour long audio program about how to create and launch your own information product business. Check it out by going to