How to Start an Information Product Business

An information product business can be highly profitable when you get it right. By following these tips on starting your own information product company you will be well on your way to profiting from the boom in sales of digital information products.

1. Pick a niche

You’re looking for a niche where people regularly spend money. Ideally more than once.

You can get a good idea of whether your chosen area is likely to be profitable by doing a regular search on Google and browsing sites like Amazon.

If there are adverts relating to your niche and if there are plenty of books on it, there’s a good chance that people are spending money there.

Don’t pick too broad an area though – you’re unlikely to break into the main weight loss topic overnight. But you can pick a sub-niche within that area and make a nice income from it.

2. Create your information product

This is an area where a lot of people stumble. They over-complicate the process and don’t ever get a product created.

It’s easy to assume that the products we see in everyday life were always that way. But the Windows operating system didn’t get launched as an actual operating system until it was in its third version. Prior to that, it was only sold as a way to use their graphical word processor.

So follow the time tested formula of “ready, fire, aim” and get the first version of your product created sooner rather than later. You can always surprise your early adopters by offering them a free or cheap upgrade when you release version two but you’ll never get to that stage if you don’t release version one first.

3. Develop a website and nurture a list

Almost every hosting package comes with an option to install WordPress. Use that option and then follow a few simple tutorials (there are plenty available on YouTube) to get it looking professional. Or hire a developer if you need to. Either way, you should be able to get your new website up and running very fast.

Then add a lead capture form – you can get those from any professional autoresponder package – and start offering people enticements to sign up to your list. You can then keep in touch with these people and let the begin to trust you.

4. Promote your site

Google has lots of sites to worry about, not just yours.

So don’t expect to have thousands of visitors flocking to your new website overnight.

But you can still promote your site with things like articles, videos, Facebook posts, guest posts, Tweets and lots of other methods.

The idea here is to use what are known as “long tail” keywords at first because these are easier to rank for in the search results. You won’t get huge amounts of traffic from them but if you get it right, you will get some traffic and you can then start the process of getting them onto your list so that they stand a chance of buying your product.